You’ve planned well, executed flawlessly and recorded and edited a fantastic video. Congratulations. Now, how can you make sure people actually watch your video? That’s where distribution comes in. Distribution is the final element of our five-part series on event video, Planning was Part I, Part II was about getting the right equipment, Part III was about branding your […]
Stop. Before you read this post, make sure you’ve read this one. That’s our post on planning a conference or event video. And I’m urging you to read that first, because if you plan properly for an event video, execution — the topic of this post — is simple. (This is Part IV of a five-part series […]
When your company or organization produces a video from a conference or event, much of the focus will be on the content. And it should be. But how will you ensure that viewers remember who was responsible for that content? One important way is branding. In today’s post, the third of a five-part series focusing on the crucial […]
In our last post, we explained why planning is so important to any video project. But the perfect plan can fall apart quickly if you use the wrong tools. At a video shoot, your tools are the equipment: the cameras, microphones, tripods, cables and more. In today’s post, the second of a five-part series focusing on the crucial aspects […]
Video has become an essential part of any event or conference. Obviously, you need event video to allow people to watch later and to create a live stream online. But event video has a more fundamental value: It ensures that your message, ideas and brand will spread. Many event planners, however, are not sure how […]